'In the Market for a greener tomorrow'

A Brief for LogicaCMG Delegates at Morden Hall Park NT Property

Introduction

The National Trust has been working with Strategis to develop experiential learning options into bespoke training programmes for corporate clients. This relationship has proved to be very successful in terms of mutual benefit to clients and host. By taking real life operational needs from a multifaceted voluntary sector organisation delegates are involved in a range of diverse, challenging and rewarding projects that provide a unique learning journey whilst being beneficial to both the local community and The National Trust.

Context

A primary aim across the National Trust is to engender a feeling amongst the local community stakeholder groups that local Trust properties are a resource for them and in doing so we aim to develop a pro-active approach to community involvement. This aim goes back to the roots of the National Trust when it was set up as a philanthropic organisation to help provide a remedy to increasing industrialisation, by providing what was known as a Green Lung to underprivileged individuals. Nowadays the National Trust talks about increasing access to their properties and indeed their mission statement is "Forever, for everyone".

The Project

In order to reach more people and promote the feeling of 'An oasis so close to suburbia' Morden Hall Park is currently working on a £4.5 million National Heritage lottery bid and are looking for market research to be carried out to substantiate this

1. Conduct a survey to establish the local communities knowledge and the current visitors awareness of Morden Hall Park.
2. Prepare detailed documentation on your findings highlighting areas both positive and negative and possible solutions to the facts.
3. Draw up a comparison between Morden Hall Park and other local attractions.
4. Deliver an on-site end of presentation to LogicaCMG, Strategis, and National Trust Management.